A Marketing Workshop with Christopher

Marketing Department Hot News!

This past Wednesday, on the 20th of September, our Marketing Department had a special meeting with Christopher Nash, a professional marketer from Denmark, working at the RelevantEdge company (https://www.linkedin.com/in/chris-nash-dx/). Christopher is helping companies grow sales and supercharge business performance by improving their marketing strategies and, overall, reaching the right audience.



Our Marketing Strategy is getting to the next level...

Christopher Nash gave us helpful feedback on our marketing strategy. He talked about the usage of social media and how to attract the right audience that will buy our product. We also got an idea of how Threads is getting popular and that we could also use it for our future audience engagement. The most important message we got from Christopher is to focus on making more content that would be useful for people who are interested in renting or buying an apartment. We're currently working on this, using, for instance, such tools as Instagram Reels and YouTube Shorts.


YouTube shorts boom!

YouTube Shorts are growing so fast right now in the marketing field. We concluded that our goal is to analyze our YouTube Analytics and keep making content that shows the best reach among the audience. With YouTube Analytics, we can see what our audience is intrigued by, and who they are, including their gender, living place, and age. The subtitles are also getting more attention right now. We also got a lot of inspiration from different popular content creators.




Google Analytics and how it helps us...

Google Analytics was our focus as well. We found some new ideas for our Weekly presentation. For example, adding to the presentation the top 5 of the most popular apartments on our website. Or, checking what the user's main destination is: which pages and topics are the most interesting for them. By collecting and using this data, we can promote the right apartments and write articles on topics that our clients love the most.


Stay in touch to see how it goes :)

In conclusion, this meeting with Christopher Nash has been enlightening and inspiring. His insights have provided us with a clear vision of how to enhance our marketing strategy. We are now enthusiastic about implementing these suggestions and we hope to see in the near future how our marketing efforts bring us better results, making us closer to our business goals...



Kim, Mara, Pau, Luis, and Mariia


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